What’s our MRR broken down by lead source?
Segmenting your MRR helps you understand exactly what’s driving the growth of your business, such as your most valuable lead source.
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Management & Investor
- Monthly Recurring Revenue (MRR)
- Average Revenue Per Account (ARPA)
- Customer Lifetime Value (LTV)
- Average Sale Price (ASP)
- Customer Churn Rate
- Revenue Churn Rate
- Quantity Churn Rate
- Customer Growth
- Annual Run Rate (ARR)
- MRR Movements
- Projections & Forecasts
Sales, Marketing & Customer Success
- Retention Cohort Analysis
- MRR by Marketing Channel
- Retention Rate by Sales Rep
- Churn Rate by NPS Score
- Lead Volume
- Trial-to-Paid Conversion Rate
- Trial Volume
- Average Sales Cycle Length
Finance
- Gross Cash Flow
- Net Cash Flow
- Refunds
- Failed Payments
- Revenue Lost to Discounting
- Non-Recurring Revenue
- GAAP Revenue
- Revenue Recognition
Empower your team to answer questions with data.
Use ChartMogul to democratize data in your business — no more guessing based on ‘gut feeling’ or raising tickets with the BI team.
Which country has the highest average revenue per customer?
ChartMogul’s geo mapping feature gives you a global picture of your business, uncovering opportunities for expansion and helping you focus on the right regions.
At what point are subscribers at the highest risk of churn?
Customer Success is critical to any subscription business. Cohort Analysis is the most effective way to see how subscriptions are evolving over time, and focus Customer Success efforts on the months that matter.
How does our churn rate compare on the Basic vs. Pro plan?
Pricing your product is hard, but understanding performance across each pricing plan can be even harder. Breaking down churn rate by plan helps you understand the impact price has on customer loyalty.
Are there Enterprise customers up for annual renewal in the next 30 days?
Never let key accounts slip away, create custom lists so you’re always on top of what’s happening with your customers.
| Customer | MRR | Plan | Country | Renewal date |
|---|---|---|---|---|
| Telus | $5,350 | Enterprise | Canada | Sep 1, 2016 |
| PepsiCo | $5,000 | Enterprise | United States | Aug 30, 2016 |
| Hyundai | $4,200 | Enterprise | South Korea | Aug 28, 2016 |
| Maersk | $3,850 | PRO | Denmark | Aug 23, 2016 |
| Dell | $2,520 | Enterprise | United States | Aug 17, 2016 |
| UBER | $1,850 | PRO | United States | Aug 13, 2016 |
| Dyson | $1,252 | PRO | UK | Aug 10, 2016 |
What’s the impact of new business, upgrades and churn over time?
MRR movements in ChartMogul is a SaaS CEO’s favorite tool. Whether it’s to include in an investor report or just to check in during morning coffee, it’s the best at-a-glance health check of your business.
About
GoCardless makes collecting by direct debit easy for everyone — from individuals to multinational corporations.