Do you really know who your ICP is, or are you guessing?
Best for Founders, Sales, Marketing, Product and Growth leaders
Nailing your Ideal Customer Profile (ICP) is "Growth 101" for founders. Targeting the right customers leads to long-term loyalty and advocacy, while poor-fit customers drain resources.
But how do you balance a strict ICP with openness to new opportunities? How do you validate an ICP with limited data? And when should you reconsider it?
In this panel, Madhav Bhandari, Head of Marketing at Storylane, Tom Randle, CEO of Geckoboard, Ingrid Bonde, Principal Investor at Oxx, along with Rachel Whitehead, VP of Marketing at ChartMogul, will discuss how to define your ICP, identify red flags, and use active listening and market insights to improve your approach for targeted, effective engagement.
Panelists
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Ingrid Bonde Akerlind Principal Investor at Oxx Ingrid, Principal at Oxx since 2020, is a SaaS Go-To-Market strategist with deep operational expertise.
She is deeply involved with mentoring startups, helped craft Oxx’s playbook, and leads Oxx's sustainability Committee. Previously, she scaled companies like Volumental and BlaBlaCar.
Ingrid holds an MS from MIT and a BA from Harvard.
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Tom Randle CEO at Geckoboard Tom leads Geckoboard, a leading platform for real-time KPI dashboards that drive team performance.
With a background in UX and engineering, he’s passionate about building products customers love.
Tom champions ambition, empathy, and pragmatic decision-making, shaping Geckoboard’s vision and culture.
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Madhav Bhandari Head of Marketing at Storylane Madhav is a growth-focused B2B marketing leader who has spent a decade scaling early-stage SaaS startups from $1M to $10M+ ARR through demand generation, content, and brand building.
Currently, he leads marketing at Storylane, a agentic demo automation platform that enables teams to create interactive demos in 2 minutes.
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Rachel Whitehead VP Marketing at ChartMogul Rachel is a seasoned B2B SaaS marketing leader with expertise in product marketing, go-to-market strategies, communications, and growth.
She has spent the last decade helping startups in the Bay Area and Europe scale from $1M to $20M ARR.
Now based in New Zealand, Rachel leads marketing at ChartMogul.
About the panel
Figuring out your ICP is make-or-break for your business. Get it wrong, and you’re attracting bad fit customers. Get it right, and you’ll unlock hockey stick growth.
It’s not about going after any customer—it’s about finding the ones who’ll pay, stick around, and spread the word.
The truth? Most companies waste months (or even years) chasing the bad-fit customers. And it leads to a lot of frustration, stagnated growth and high churn.
Join us for a talk with founders and growth experts who’ve been through it all. They’ll share how to stop guessing and start targeting the customers who’ll actually drive your success.
In this panel we'll discuss:
- How can founders balance defining strict ICPs with staying open to new opportunities?
- When in a startup’s journey is defining an ICP absolutely critical—before product-market fit or during scaling?
- How do you validate an initial ICP with limited data?
- What red flags suggest an ICP is misaligned, and how should teams address it?