Do you really know who your ICP is, or are you guessing?

Held on:

February 27, 2025

Duration:

45 minutes

Nailing your Ideal Customer Profile (ICP) is "Growth 101" for founders. Targeting the right customers leads to long-term loyalty and advocacy, while poor-fit customers drain resources.

But how do you balance a strict ICP with openness to new opportunities? How do you validate an ICP with limited data? And when should you reconsider it?

In this panel, Madhav Bhandari, Head of Marketing at Storylane, Tom Randle, CEO of Geckoboard, Ingrid Bonde, Principal Investor at Oxx, along with Rachel Whitehead, VP of Marketing at ChartMogul, will discuss how to define your ICP, identify red flags, and use active listening and market insights to improve your approach for targeted, effective engagement.

The panel covers:

• How can founders balance defining strict ICPs with staying open to new opportunities?
• When in a startup’s journey is defining an ICP absolutely critical—before product-market fit or during scaling?
• How do you validate an initial ICP with limited data?
• What red flags suggest an ICP is misaligned, and how should teams address it?