SaaS Growth Levers: The Path from $1M to $20M ARR

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SaaS Metrics & Growth Platform

ChartMogul unites analytics, forecasting, and benchmarks into one real-time view, so you can track today’s performance and shape tomorrow’s growth.

Used daily by over 3,000 SaaS companies, including
Ahrefs Buffer Pitch Softr Todoist Teamwork.com

The Benchmark for Subscription Analytics

For over a decade, ChartMogul has helped thousands of SaaS companies track billions in recurring revenue. Our analytics and benchmarks define how the SaaS world measures performance – giving founders and operators the insight to grow faster and smarter.

An ARR Forecasts chart, with quartiles on the x-axis and ARR on the y-axis. It shows a sloped line starting at the bottom left of the chart, increasing and ending in the middle. Further to the left, the line is continued in two dotted projections; the bottom one is labeled 'If nothing changes' and the top one 'If we can cut churn by 20%'.

The best SaaS founders know their numbers cold. ChartMogul makes it way easier, giving you clarity on what’s actually driving (or dragging down) growth.

Kyle Poyar Founder of Growth Unhinged
The ChartMogul app, showing a bar chart segmented by customers from each year separately. One of the bars is hovered and shows a tooltip with further details about that segment in the represented time period.

Works with Every Way You Bill

Whether you charge per seat, by tier or usage, or across multiple products, currencies, regions, and payment terms, ChartMogul delivers the flexibility and scalability to support virtually any subscription business model.

Integrates into the modern SaaS stack

Your data lives across tools, products, and data warehouses. ChartMogul brings it all together – connecting billing, usage, and marketing data into a unified view of your subscription business.

An arrangement of 6 different types of blocks. In the top left, a handful of ChartMogul-supported billing systems are shown, such as Stripe, Chargebee, App Store Connect, and many more. Below this box, in the bottom left, four 'Apps & platforms' are shown: Intercom, HubSpot, Salesforce, and Crono. To the right of it, a box labeled 'iPaaS, CDP, ETL, Email & more' contains services such as n8n, Jitsu, Segment, Zapier, API, MCP, Webhooks and Email. In the bottom right, several 'Data storage' services are listed, such as Google Cloud Storage, Snowflake, Amazon Redshift, and more. Above that, in the top right, data destinations are listed, like Slack, Zendesk, Intercom, Hubspot, and more. In the very top center of everything, a box representing ChartMogul connects everything and ties it together.

Metrics don't grow your business.
Action does.

Trigger workflows from subscription events to convert more revenue and reduce churn.

A workflow chart detailing a fictional series of events and actions. The worflow is titled 'Large customer save attempt', and starts with 'Scheduled cancellation event received' which is marked checked. A line connects this to a block below named 'Check conditions', which details a user-constructed filter for 'MRR is greater than $500 AND Region is one of Americas'. This part is also marked with a checkmark. The line continues downwards to connect to 'Wait for 0 days', which is marked 'in progress'. The last block is named 'Assign task' and says 'Jordan to follow up with the customer'.

Convert more, lose less

Orchestrate the entire subscriber journey – from free trial to renewal.

Convert more pipeline, reduce churn, and align sales and success in a single, SaaS-native Growth Platform.

Automate with context

ChartMogul connects real-time revenue data with customer workflows, so every action is powered by context.

Explore Workflow Automation

The ChartMogul Standard

Where the SaaS world measures success. ChartMogul is more than software – it’s the center of excellence for SaaS metrics, forecasting, and benchmarks. Our data and insights help founders and operators understand how they stack up and where to grow next.

A collection of charts found in various data-driven reports from ChartMogul, among which 'The odds of making it to $1M ARR and beyond' and 'Time to reach 1,000 subscribers for B2B and B2C SaaS companies'. Dig into our research

Get started with ChartMogul

Up to $120K ARR

$0USD

  • Unify free trial and billing data
  • Segment subscribers with powerful filters
  • Automate workflows based on subscription events
  • Invite your whole team at no extra cost