Product Updates

Announcing Cohorts

We’re very excited to announce the release of our latest feature, Cohorts.

Cohort analysis is the best way to truly understand how your subscriptions evolve over their lifespan. ChartMogul Cohorts brings you powerful cohort analysis at the touch of a button – removing the previous headaches associated with spending hours in Excel.

What is a cohort?

In SaaS, we use cohort analysis to observe what happens to a group of customers that joined in a particular time period. So we have a January 2015 cohort, a February 2015 cohort, etc. We then visualise how our various cohorts (groups) behave over time.

Why are they so useful?

A cohort analysis let’s you see a more complete picture of how your subscriptions evolve over their lifetime.

Instead of looking at aggregate numbers like churn rate, a cohort analysis visualises the way your churn rate evolves over the lifetime of a group (cohort) of customers who converted in the same time period (usually a specific month).

This allows you to find answers to questions like:

  • At which point in the lifespan of a subscription is churn at it’s highest?
  • Does churn stabilise after some period of time?

cohort analysis screenshot

Cohorts is available immediately to all customers on our PRO plan.

Find out more about ChartMogul Cohorts

How to read a Cohort Analysis

cohort analysis cheat sheet

Master Cohorts with The Ultimate Cohort Analysis Cheat Sheet

Get the cheat sheet

Nick Franklin

CEO, ChartMogul