Scaling customer feedback with Hannah Chaplin of Receptive

What should we build next? SaaS companies face this question on a day-to-day basis, and it’s a tough one. How do you balance customer feedback with your high level vision for the product? I spoke to Hannah Chaplin, founder of Receptive, who’s made this her mission as founder of the company.

“I think people can be quite fearful of asking customers in particular for feedback. We hear the worry that if they ask a customer for feedback and they don’t act on it, that makes them look really bad.”

Receptive is a SaaS company helping other businesses build better products by collecting and acting on customer feedback more effectively. Hannah Chaplin (@HanChaplino) founded the company, along with her co-founder Dan, back in 2015. Like many other B2B SaaS startups, Receptive began its life as a project inside of an existing organization that was eventually spun out into a full-scale business. Hannah and Dan found that they’d struck a chord with businesses that were really struggling with capturing, prioritising and acting on customer feedback to try and answer a critical question: What should we build?

In this conversation, we discuss:

  • How you can balance product vision with feature requests
  • Some common mistakes companies make with feedback
  • Tools and strategies for prioritizing input from customers
  • How Receptive started attracting larger customers, and how the company rallied around this
  • Whether all product feedback is equal (hint: it’s not!)

and much more!

“Very often when we look at the data, we find there’s a pain point customers are talking about and prospects are talking about that actually aligns nicely with the vision we have for the product.”

Listen to the episode

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Ed Shelley

Former Director of Content


feedback podcast receptive saas open mic