The Ultimate SaaS Churn Rate Cheat Sheet
Churn rate is one of those subject areas that seems to be endless. There are many, many great articles out there on how to model or reduce churn, or why most SaaS startups should aim for negative churn. Use this cheat sheet as your comprehensive guide to the metric.
What's inside?
- Definition
- B2B vs. B2C churn formulae
- Classifying churn: Pro-active, “Happy” churn
- Churn recognition options
- What’s a healthy churn rate?
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