SaaS Retention Report
Benchmarks and Insights on Retention From Studying Over 2,100 SaaS Businesses.
Retention isn’t a silver bullet, but in SaaS, it’s the closest thing to it. Why is retention so pivotal? What does good retention look like at different company scales? And does higher retention mean higher growth?
Download the SaaS Retention Report to read answers to these questions and more, all backed by data.
The SaaS Retention Report includes:
- What is retention and why does it matter?
- What is a good gross and net revenue retention rate?
- What percentage of companies have net retention over 100%?
- What is a good customer retention rate?
- Does a higher retention rate mean a higher growth rate?
- Do B2B businesses have a higher retention rate vs B2C?
- How has retention trended over the years?
- Does a net retention rate over 100% mean you can grow organically forever?
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“Not every dollar is created equal, especially in the venture world. A retained dollar is worth a lot more than a newly acquired dollar that has yet to renew.”