Measuring Go-To-Market Success and Efficiency
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Held on: - October 26, 2023
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Duration: - 46 minutes
Hosted by
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Oscar Carlsson's LinkedIn Oscar Carlsson VP of Growth at Framer -
Sarah Kiefer's LinkedIn Sarah Kiefer CMO at Pitch -
Jan Philip (Pico) Petershagen's LinkedIn Jan Philip (Pico) Petershagen VP of Growth at Swan.io -
Rachel Whitehead's LinkedIn Rachel Whitehead VP Marketing at ChartMogul
Is efficiency still the priority in B2B SaaS?
As we look towards a more optimistic 2024, startups are looking at how they can begin scaling their go-to-market strategies.
Over the past 8 quarters, marketing and growth leaders have been focussed on measuring and increasing efficiency across their programs. But as growth starts to shift positive, and investment opens up more, how are they planning to scale the go-to-market?
Join our live panel discussion with growth and marketing leaders from Framer, Pitch, Swan and ChartMogul, as they discuss the strategies that work, and that don't work, to improve the efficiency of your scaling go-to-market.
The panel covers:
- What does efficient growth look like?
- How do you measure efficiency across the go-to-market?
- How does efficiency change as you begin to scale?