Move fast and break things: the biggest f*ckups founders make in sales

Held on:

May 1, 2025

Duration:

46 minutes

You can love sales, you can hate sales but you can’t ignore sales.

Too many founders think they can step away from sales once their product is live, or worse, delegate it entirely. But the truth? You won’t scale without getting your hands dirty, especially in the early days.

The good news? Sales is a fundamental human skill. It’s not just about cash flow, it’s about making peace with selling. Many SaaS leaders struggle with this mindset, holding them back from building a truly sustainable business. So, how do you avoid the mistakes that derail growth?

Join Johannes Karjula, CEO of Trustmary, Roee Hartuv, Head of GTM at WillingnessToPay.com, and Seth DeHart, Co-founder of Founder Led Sales, and Sara Archer, VP of Sales at ChartMogul about the biggest sales mistakes founders make and the hard truths they don’t tell you about building a sales engine from the ground up.

The panel covers:

• Many founders struggle with making peace with sales. What mental shifts do founders need to make to embrace selling as a core part of their role?
• What are the most effective strategies for closing those crucial first 100 customers, and what common mistakes should founders avoid?
• Sales is a fundamental human skill. How can non-sales founders use their strengths to become effective sellers?