The Ultimate SaaS Metrics Cheat Sheet

Many people ask us for help understanding what all the SaaS metrics mean, why they’re useful and how they’re calculated. We thought we’d invest some time detailing the most important metrics for SaaS businesses into a two-page cheat sheet.

Presenting: The Ultimate SaaS Metrics Cheat Sheet 

A perfect, quick resource to learn about the following:

  • Monthly Recurring Revenue (MRR)
  • Classifying MRR (MRR Movements)
  • Annualized Run Rate (ARR)
  • Average Revenue Per Account (ARPA)
  • Churn Rate
  • Customer Lifetime Value (LTV)
  • Customer Acquisition Cost (CAC)
  • And more!

Cheat sheet image

Download for free

Big thanks to Tomasz Tunguz and Christoph Janz who let us use their cohort diagrams and David Skok for providing such a fantastic resource on SaaS metrics for us to draw from.

Nick Franklin

CEO, ChartMogul


cheat sheet metrics PDF saas