Customer Lifetime Value (LTV) for SaaS businesses is perhaps one of the most difficult metrics to calculate. Use our free cheat sheet to get to a reliable estimate, and get a better picture of the health of your business.
The definition: What really is LTV?
The most widely-accepted LTV formula
Limitations of the simple formula
How Churn affects LTV
How account expansion affects LTV
An advanced LTV formula, proposed by SaaS metrics grandmaster David Skok