The Ultimate SaaS LTV Cheat Sheet
Customer Lifetime Value (LTV) for SaaS businesses is perhaps one of the most difficult metrics to calculate. Use our free cheat sheet to get to a reliable estimate, and get a better picture of the health of your business.
What’s inside?
- The definition: What really is LTV?
- Limitations of the simple formula
- The most widely-accepted LTV formula
- How Churn affects LTV
- How account expansion affects LTV
- An advanced LTV formula, proposed by SaaS metrics grandmaster David Skok
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