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Including insights from over 20 hours of conversation with SaaS business leaders

Who it's for

SaaS and subscription businesses with a recurring revenue model

Anyone who plays a part in helping their subscription business grow

Businesses relying on data as part of the decision-making process

What's included

  • Ten weekly lessons, delivered by email
  • Further reading and deep interviews on each topic
  • Downloadable resources to use on the go
  • Answers to your own SaaS questions — submit them throughout the course

Course curriculum

Why SaaS Metrics?

Why SaaS Metrics?

We'll look at why metrics should be at the core of every SaaS business, and introduce you to the course.
Recurring Revenue

Recurring Revenue

It's all about that MRR. Or should we use ARR? Let's look at different ways revenue can be measured.
Churn

Churn

Churn kills SaaS businesses. Measuring and understanding it is the first step toward reducing it.
Expansion

Expansion

Great SaaS businesses have healthy revenue expansion by design. Here's how you can achieve this.
Lifetime Value

Lifetime Value

The most controversial metric in SaaS, LTV promises so much. But can it truly be useful?
Cohort Analysis

Cohort Analysis

Learn how you can understand customer behavior across their lifetime and identify trends.
Revenue Recognition

Revenue Recognition

MRR is not recognized revenue! Learn how to differentiate and recognize revenue correctly in a SaaS business.
Data literacy

Data literacy

Here's how you can ensure that the whole team is equipped to work with metrics and data.
Segmentation

Segmentation

Segmentation turns average metrics into actionable ones. Discover the power of targeted customer segments.
Wrapping it all up

Wrapping it all up

You made it! Let's summarize everything you've learned and take away some key action points.

No matter your experience, let's get you up to speed.