LTV Has a Blind Spot
The SaaS LTV Report, 2026, Thomas Anastaselos
- 28.3% of cohorts differ from actual revenue by more than 50%, even though the median error looks reassuringly small.
- Lower-paying customers often survive longer than higher-paying ones: the cheapest signup quartile retains 74% after 12 months versus 45% for the most expensive quartile.
- LTV flips from overestimating to underestimating revenue over time: median error moves from -2.4% at 12 months to +6.9% at 24 months and +14.4% at 36 months.
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