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The Grapevine of B2B: how word of mouth actually works

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SaaS Q&A: What opportunities are there in 2016 & beyond?

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Why your company should have a Freaky Friday

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SaaS Q&A: What are good, low-cost B2B marketing strategies for a startup?

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The one thing worse than a low NPS score

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Seasonal SaaS: Your worst enemy?

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SaaS Q&A: What are the pros & cons of API-based SaaS?

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To predict churn is to prevent it — here’s how

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SaaS Q&A: How much should you spend on customer support?

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SaaS Q&A: How can a B2B SaaS startup acquire customers from day one?

9 mins read

If there ever was a SaaS syllabus, this would be it.

5 mins read

SaaS Q&A: How do you deal with Happy Churn?

6 mins read

SaaS Quick Ratio: How efficient is your growth?

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SaaS Q&A: How do you engage mid-trial customers?

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Tracking Attribution with Ahoy and ChartMogul Segmentation

8 mins read

Using Deep Customer Segmentation in SaaS

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What Is CMRR and How to Calculate It?

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Actionable SaaS Metrics: Customer Lifetime Value (LTV)

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Actionable SaaS Metrics: Customer Churn Rate

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Net vs. Gross Revenue Churn: Best Practices