How should I handle churned customers?
Churned customers can represent a lot of sleeping MRR that is just waiting to be reactivat…
Which metrics validate a SaaS startup idea?
You should measure and evaluate the viability of your startup idea, but the traditional Sa…
What do investors look for in a SaaS startup?
Investor focus varies, but a handful of company qualities are important across the board. …
How do you know when you’ve reached Product-Market Fit?
Product-Market Fit is as elusive in theory as it is in practice. But it's still regarded a…
What’s the best onboarding plan for B2B SaaS?
Customer onboarding for B2B SaaS can take a variety of different forms with a variety of d…
How do you pitch value to a potential customer?
Pitching is often viewed as an art that requires a deep knowledge of psychology, language …
SaaS Q&A: What are some examples of usage-based pricing models?
Usage-based pricing may not be the obvious way to bill your customers, but if your product…
SaaS Q&A: Why wouldn’t a SaaS company use annual billing?
The effects of annual billing are largely positive for the subscription business model. Ho…
SaaS Q&A: How does annual billing impact a subscription business?
Many subscription services offer a discount if the customer signs on to an annual contract…
SaaS Q&A: How long should a free trial be for SaaS products?
There are all kinds of models and practices when it comes to offering free trials in SaaS.…
SaaS Q&A: How do I calculate LTV when I have negative churn?
Negative churn is a huge accomplishment for any SaaS business, but it can complicate how y…
SaaS Q&A: What is the best way to build a product roadmap?
Faced with feature requests from inside and outside the company, Product's job is to not o…
SaaS Q&A: How can I give a better product demo?
When designing a product demo, it's easy to think "the more, the better." The more featur…
SaaS Q&A: What are the ingredients of a sustainable SaaS business?
In a time of wavering valuations and uncertainty, tech businesses are doubling down on sus…
SaaS Q&A: How to convert free trial users to paying customers?
The data shows that the vast majority of free trial signups do not have a happy ending: Th…
SaaS Q&A: What opportunities are there in 2016 & beyond?
It's a great time to be building a SaaS business. The space is changing, technology is cha…
SaaS Q&A: What are good, low-cost B2B marketing strategies for a startup?
So you've identified a problem, created a solution, and now you just need your future cust…
SaaS Q&A: What are the benefits of a SaaS business model?
Anyone still need clarity around why SaaS is a great business model — to understand its …
SaaS Q&A: What are the pros & cons of API-based SaaS?
Offering API-based features or products touches on every aspect of your SaaS business, fro…
SaaS Q&A: How much should you spend on customer support?
A customer support system plays a significant role in the success of a SaaS company. But t…