The Ultimate Mobile Analytics Cheat Sheet
Although mobile’s becoming increasingly more important, many professionals still don’t understand the basic metrics that govern success in the mobile space. That’s why we thought it would be a good idea to put this resource together where we go through the most important metrics for mobile, why they matter, and how to measure them.
- Daily (DAU) and Monthly Active Users (MAU)
- Stickiness ratio
- Monthly Recurring Revenue (MRR) from in-app subscriptions
- Churn rate
- Cost per Acquisition (CPA)
- Average Revenue per User (ARPU)
- Customer Lifetime Value (LTV)
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